About Hanna

I've been every version of this.

Including the ones that didn't work.

The job that looked fine. The escape that wasn't. The rebuild. What I do now is built on all of it.

Background

10+ years in social media, digital marketing, content strategy, business strategy and sales
Built and ran socialpoole.com — full-service marketing for purpose-led brands
Active consultancy clients across retail, fashion, sustainability, and services
Worked with brands across festivals, ecommerce, creative industries, and founder-led businesses
Supported Innovate UK grant winners with marketing strategy, advertising and growth planning

My Journey

From stuck to actually free.

It took four versions to get here. None of them were tidy.

01 The job

I had a job that looked fine on paper. Decent title, reasonable salary, colleagues I liked. I was googling "how to leave my job" at 11pm and telling myself I just needed a bit more runway, a bit more certainty, before I did anything about it. That "bit more" stretched into years.

02 The first exit

I left. Without a full plan. I went freelance, technically free, no boss, and promptly built myself a chaotic, underpriced, exhausting version of the same life. £1.5–2k months. 60-hour weeks. Checking emails before my feet hit the floor. Saying yes to everything because I didn't trust the next thing would come.

That was not freedom. That was a job with more admin and less holiday.

03 The rebuild

I rebuilt. Multiple times. There was the van, which taught me that location independence without financial independence is just a more photogenic version of the same trap. There was the boat. There were the months in Southeast Asia. Koh Phangan, Chiang Mai, Da Nang. Working from places that most people only visit for a week.

Somewhere in between, I fixed the actual model. Fewer clients, higher value, a business that didn't fall apart when I took a Tuesday off.

04 Now

I run active marketing consultancy accounts. I manage strategy, content, advertising, and brand growth for clients across multiple industries. This isn't a past-tense career. It's current. And alongside that, I coach people who are exactly where I was: stuck in the model, unable to see the way out, or already out and wondering what went wrong.

I start work at 1pm most days. That's not a flex. It's proof that the model works.

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"The business has to change. Not just the postcode."

I help two types of people. The ones still in the job who can't yet see the way through. And the ones who've already left but find themselves quietly wondering what happened to the freedom they were promised. I've been both. Not as a story I tell. As something I lived, rebuilt, and am still actively testing.

That's not a credential I'm performing. It's the reason any of this is actually useful.

Work with me

Three ways in.

Wherever you are right now, there's a starting point that fits.

Business Coaching

Unscripted

For people still in it, or who just got out, and need more than inspiration. They need a map.

6-week 1:1 container · £750 Explore Unscripted →

Marketing

Strategic Partnership

For founders who've built the business but not the model. Active consultancy, strategy to execution.

Scoped to your situation Explore partnership →

One session

The Go-All-In Intensive

One idea. Ninety minutes. A written plan and 2 weeks of follow-up support.

90 minutes · £199, usually £279 Book your Intensive →

Speaking & podcast appearances

Have a stage or a show?

I talk about building a business that funds your life. The model problem, the permission slip problem, why most people optimise for the wrong thing. If that sounds like something your audience needs to hear, get in touch.

Send me the details