Marketing Strategy & Consultancy
An experienced marketing partner in your corner.
Strategic support for founders, personal brands and growing businesses.
Most businesses don't need more marketing tactics. They need clarity on what matters, confidence in their decisions, and a plan that actually moves the business forward.
Brands I've worked with
- Trash Free Trails
- Komoot
- Lakeland Leisure Estates
- Wild
- ACAI Outdoorwear
- Anker SOLIX
- Lekto Wood Fuels
- Moss & Adams
- Ryde
- Mountain Warehouse
- Spring Classic
- Hip Pop
- Lot 42
- The Agency Lab
- Feragaia
- CampWild
- Lextan
- MAC Digital
- InfluenceGenius
- Timber Festival
- PACS Koh Phangan
- Innovate UK Grant Winners
Marketing shouldn't feel harder than running your business.
Most founders don't struggle because they lack ideas. They struggle because they're pulled in too many directions. Instagram one minute, then LinkedIn, TikTok, SEO, email, AI, personal branding, paid ads. The result is lots of activity and very little clarity.
Common challenges I help solve
- Not knowing where to focus your marketing efforts
- Inconsistent messaging across channels
- Marketing that relies entirely on the founder
- Content that isn't generating leads or opportunities
- Too many ideas and no clear priorities
- Lack of systems or structure
- Uncertainty around where growth will come from
- Wanting an experienced second opinion before making important decisions
- Feeling overwhelmed by trends, advice and constant platform changes
Why founders bring me in
You don't need more marketing advice. You need better decisions, backed by someone who's actually done it.
Most consultants advise from the outside. My experience comes from building businesses, growing brands and working directly inside founder-led companies. Ecommerce, service businesses, charities, events, startups and purpose-led organisations.
I've managed paid advertising, content strategy, websites, influencer campaigns, launches, community growth and customer acquisition. I've built my own businesses, worked freelance, and worked inside growing companies. I've seen what works when resources are limited and decisions matter.
Most founders I work with don't need another agency. They need someone who can step back, look at the bigger picture, and identify what's actually holding growth back. Whether that's positioning, messaging, the customer journey, or just too many competing priorities.
A note on how I work: some clients want a strategy they can run with themselves, or hand off to their team. Others want me hands-on, running campaigns or content alongside them. Either way, we always start with strategy. We agree exactly what's covered before we begin.
The Core Principles that guide my work.
- 🚫 You don't need to be on every platform.
- ✂️ More content isn't always the answer.
- ⚙️ Simple systems beat complicated strategies.
- 📅 Consistency beats virality.
- 🌱 Marketing should support your business, not consume it.
- 🔦 Founders don't need more information. They need more clarity.
- 🏃 The best strategy is the one you'll actually stick to.
- 📈 Sustainable growth beats chasing trends.
- 🎧 Good marketing starts with understanding your customer.
- 🎯 Strong businesses are built on focus, not complexity.
How I help
Strategic support tailored to your business.
Every founder faces different challenges. Rather than applying a one-size-fits-all framework, I help you identify what matters most and build a strategy around it.
📊 Strategy & Growth
- Marketing audits
- Growth strategy
- Business growth planning
- Customer journey mapping
- Lead generation strategy
- Launch planning
- Campaign strategy
✨ Brand & Positioning
- Brand positioning
- Messaging clarity
- Founder positioning
- Personal branding
- Thought leadership strategy
- Audience growth
⚙️ Marketing Systems
- Content strategy
- Marketing systems and processes
- Website and conversion reviews
- Paid advertising reviews
- Funnel optimisation
- Marketing team guidance
🤝 Hands-On Support
- Campaign management and reviews
- Content and messaging feedback
- Marketing decision-making support
- Prioritisation when you're stuck between options
- A second opinion before you commit budget or time
How we work
A simple process that creates clarity and keeps things moving.
Discovery
We start with a conversation about your business, goals, challenges and opportunities, so I understand exactly what you're working with before we touch strategy.
Audit & Strategy
I review your marketing, positioning and growth opportunities to identify what's working, what isn't, and where the biggest opportunities exist.
Prioritisation
Together we identify the highest-impact actions and create a clear roadmap. No 40-page decks, just a clear plan you can actually execute.
Implementation & Support
Whether it's a strategy session or ongoing work together, we focus on making progress and keeping it moving.
Ways to work together
I take on a limited number of clients at a time, to make sure everyone gets the attention their business deserves.
Strategy Session
A focused session to unstick a specific problem or create a clear plan.
Ideal if you're feeling stuck, overwhelmed, or unsure where to focus next. We come out with clear recommendations and a prioritised action plan. Not a vague deck.
- Pre-session business review
- Marketing audit
- 90-minute strategy session
- Clear recommendations
- Prioritised action plan
- Session recording & follow-up notes
Investment
Get in touch to discuss
Ongoing Strategic Partnership
An experienced marketing partner in your corner, long-term.
Think of me as someone in your corner for the long term. Shaping strategy, challenging ideas, reviewing plans, spotting opportunities, and making sure things keep moving.
- Monthly strategy sessions
- Marketing planning & growth reviews
- Campaign and content feedback
- Personal brand support
- Direct access for ongoing marketing questions
- Strategic guidance as challenges arise
No agency retainers. No unnecessary complexity. Practical support tailored to your business.
Investment
Scoped on enquiry
Case studies
Brands I've built, supported and helped grow.
Ryde
Purpose-led outdoor clothing brand
Grown from concept to an established outdoor brand with a loyal customer community and strong brand identity.
Lextan
Luxury tanning and beauty brand
Built a scalable acquisition strategy supporting continued business growth through paid media.
CampWild
National outdoor membership community
Significant membership growth and engagement across a rapidly expanding outdoor community.
InfluenceGenius
Influencer marketing platform
Connected brands with creators to drive engagement, reach and awareness across multiple campaigns.
Trash Free Trails
Conservation and outdoor charity
Strengthened digital presence and audience engagement across key channels.
PACS Koh Phangan
Animal welfare charity
Increased engagement and donations through stronger storytelling and content strategy.
Innovate UK · Women in Innovation
Award winners turning grant funding into growth
Grant-funded founders across tech, sustainability and health. I helped them translate the award into a structured marketing plan, early traction, and a clear picture of where to spend first.
Good fit
I work best with founders and teams who want clarity and a proper strategy. Not just more content or someone to post on social media.
- Founder-led businesses
- Service-based businesses
- Personal brands
- Purpose-led organisations
- Ecommerce brands
- Small teams looking to scale sustainably
- Innovate UK grant-funded businesses
The right fit matters.
My clients typically don't need a large agency. They need clarity, strategic direction and an experienced partner who can help them make better marketing decisions.
If you're looking for someone to simply post on social media, I'm probably not the right fit. If you're looking for strategic support that helps your business grow more effectively, we should talk.
If what's holding you back feels more personal than strategic, confidence, mindset, or the way you're showing up as a founder, my coaching work might be the better starting point.
Let's talkCommon questions.
Both, depending on what you need. Every engagement starts with strategy, and from there we agree exactly what I'll handle directly versus what you or your team will run with.
A Strategy Session is a focused, one-off session to unstick a specific problem or get a clear plan in place. Ongoing Partnership is continued support as your business and marketing evolve. Think of it as having an experienced second opinion on tap.
Get in touch and we'll talk through what makes sense for where you are. I'm flexible on structure and prefer to start with what's right for your situation rather than a fixed commitment.
It depends on the situation. Get in touch and tell me where you are. I'll be honest about whether I'm the right fit and what would actually help you most at this stage.
Book a discovery call. We'll talk through where you are and what you need, and I'll recommend the right starting point. No pressure either way.
Client love
"I felt heard, supported, and clearer."
"I felt genuinely heard and supported, and your guidance helped me see things more clearly. I'm feeling inspired and motivated to move forward with my business idea. Your encouraging words really meant a lot."
"Taking time for yourself improves your work."
"I was feeling burnt out and a bit lost — not doing anything for myself, and it was taking a hit on both my business and my life. Working with Hanna helped me re-evaluate my priorities. Taking time for yourself actually improves your work more than just hustling harder ever will."
"A guiding light when I needed it most."
"This coaching was a guiding light for me after being made redundant twice. It gave me space to think clearly, rebuild my confidence, and actually say what I wanted without shutting it down. I've since started my own business and feel far more in control of my path forward."
"She helped me understand what was actually holding the business back."
"Working with Hanna completely changed how I think about my marketing. She didn't just give me a list of things to do. She helped me understand what was actually holding the business back and built a plan I could actually execute. Brilliant to work with and she genuinely cares about the outcome."
"More clarity on our marketing direction than I'd had in months."
"Hanna has a rare ability to cut through the noise and get straight to what matters. Within one session I had more clarity on our marketing direction than I'd had in months. Exactly the kind of strategic thinking we needed."
"If we could keep her in our corner permanently, we would."
"We brought Hanna in to help us think through our positioning and we left with a completely different understanding of where to focus. She got our brand, our tone, what we were trying to build. Immediately. If we could keep her in our corner permanently, we would."
Ready to get clear on your marketing?
Whether it's a one-off session or longer support, let's talk about where you are and what's actually getting in the way.
Need something quicker?
One idea. Ninety minutes. A plan you actually back.
Not ready for something longer? The Go-All-In Intensive is a focused 90-minute session on the offer or idea you want to finally move on, with a written action plan and 2 weeks of follow-up support.